Roy Blunt, Missouri District 7's representative to the US House is one of the most powerful members of the Republican Party. During the past two elections no candidate has truly threatened his position.
Facing light opposition in the Democratic Primary, former Federal Prosecutor Richard Monroe hopes to overcome the curse of Democrats vying for Blunt's seat.
How is he trying to do it? At this point he's an unknown trying to get face recognition by introducing himself to the Democrat's party faithful at gatherings including the rural caucus held in Branson last month.
Meeting in town hall settings and knocking on doors has helped Monroe find his greatest asset, "He's not Roy Blunt". As a result Monroe launched his first Internet ads with the tagline, "The Anti-Blunt.
The ad is slated to run on Missouri Netizen which is currently in beta and launching full force this week.